| 000 | 00867cam a22002054a 4500 | ||
|---|---|---|---|
| 005 | 20250605164010.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15941 | ||
| 020 | _a138505209 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aStrategic Industrial Marketing / Second Edition | |
| 250 | _a2nd | ||
| 260 |
_bPrentice Hall, _c1989 |
||
| 300 | _a378 | ||
| 520 | _aThis book emphasizes the importance of Marketing in identifying and satisfying customer needs. Marketing Principles and Practice, Characteristics of Industrial Markets, Buying Behavior, Market Research, Strategic Planning I, Strategic Planning II, Innovation Strategy, International Strategy I, International Strategy II, Communication Strategy, Strategic Challenges, Index. | ||
| 700 | 1 |
_aChisnall Peter M _91717 |
|
| 942 | _cBK | ||
| 999 |
_c1488 _d1488 |
||