| 000 | 00840cam a22002054a 4500 | ||
|---|---|---|---|
| 005 | 20250605164010.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15942 | ||
| 020 | _a273037935 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aMarketing / A Global Perspective | |
| 260 |
_bPitman Publishing, _c1993 |
||
| 300 | _a388 | ||
| 520 | _aThis book reflects the increasing integration of marketing and international marketing on a wide variety of courses. Preface, The Importance of Marketing, Understanding the Market, Developing Marketing Strategies, Marketing Challenges, Marketing Applications I: Services, Marketing Applications II: The Global Market, Marketing Implementation, Index. | ||
| 700 | 1 |
_aChee Harold _91977 |
|
| 700 | 1 |
_aHarris Rod _91978 |
|
| 942 | _cBK | ||
| 999 |
_c1489 _d1489 |
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