000			01595cam a22002294a 4500
005			20250605164010.0
008			250528s ||||||||||||||||||||||||d
035			_a15944
020			_a025610509X
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aBasic Marketing / A Global-Managerial Approach International Student Edition
250			_a11th
260			_bIrwin Mcgraw-Hill, _c1993
300			_a794
505	0		_aMarketing Role in Society, Marketing's Role within the Firm, Economics Fundamentals, Evaluating Opportunities in Uncontrollable Environments, Demographic Dimensions of the U.S. Consumer Market, Elements of Product Planning, Place and Development of Channel Systems, Retailing, Wholesaling, Physical Distribution, Personal Selling, Mass Selling, Marketing Arithmetic, Planning and Implementing Marketing Programs, Marketing Strategy Planning for International Markets, Career Planning in Marketing, Cases.
520			_aMarketing Role in Society, Marketing's Role within the Firm, Economics Fundamentals, Evaluating Opportunities in Uncontrollable Environments, Demographic Dimensions of the U.S. Consumer Market, Elements of Product Planning, Place and Development of Channel Systems, Retailing, Wholesaling, Physical Distribution, Personal Selling, Mass Selling, Marketing Arithmetic, Planning and Implementing Marketing Programs, Marketing Strategy Planning for International Markets, Career Planning in Marketing, Cases.
700	1		_aMccarthy Jerome E _91979
700	1		_aPerreault William D _91980
942			_cBK
999			_c1491 _d1491