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035			_a15947
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040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aMarketing Theory / A Student Text
260			_bThomson Learning, _c2000
300			_a314
520			_aA collection of original contributions on the subject of marketing theory from area specialists. Preface, Marketing - Philosophy or Function, Marketing Theory, Historical Research in Marketing, The Economics Basis of Marketing, The Psychological Basis of Marketing, Cultural Aspects of Marketing, Consumer Behavior, Relationships and Networks, Marketing Strategy, Market Segmentation, Positioning, The Marketing Mix, Marketing Ethics, Marketing of Services, Marketing Ethics, Strategic Marketing for Non-Profit Organizations, Postmodern Marketing, The Future of Marketing.
700	1		_aBaker J. Michael _91982
942			_cBK
999			_c1494 _d1494