| 000 | 00945cam a22001934a 4500 | ||
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| 005 | 20250605164010.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15948 | ||
| 020 | _a761958762 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aMarketing Strategy / The Challenge of the External Environment | |
| 260 |
_bSage Publications, _c1998 |
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| 300 | _a328 | ||
| 520 | _aThis book provides a unique introduction to long-range strategy development. Acknowledgements, Long-Range Marketing: Analysis and Forecasting, Introductory Overview, Forecasting, Marketing Research, Long-Range Forecasting, Scenarios, Constructing Scenarios, Using Scenarios, Long-Range Marketing: Robust Strategies, Corporate Planning Revisited, Devising Long-Range Marketing Plan, Generic Robust Strategies, Short Term Actions on Long-Term Issues, Index. | ||
| 700 | 1 |
_aMercer David _91983 |
|
| 942 | _cBK | ||
| 999 |
_c1495 _d1495 |
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