| 000 | 01015cam a22002174a 4500 | ||
|---|---|---|---|
| 005 | 20250605164011.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15950 | ||
| 020 | _a70387869 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aMarketing Challenges / Cases and Exercises | |
| 260 |
_bMcgraw Hill Book Company, _c1986 |
||
| 300 | _a670 | ||
| 505 | 0 | _aThe Nature of Marketing, Market Selection, Product Policy, Distribution and Delivery Systems, Marketing Communication, Pricing, Marketing Research, Strategic Market Planning, Organizing and Implementing the Marketing Effort, Appendixes. | |
| 520 | _aThe Nature of Marketing, Market Selection, Product Policy, Distribution and Delivery Systems, Marketing Communication, Pricing, Marketing Research, Strategic Market Planning, Organizing and Implementing the Marketing Effort, Appendixes. | ||
| 700 | 1 |
_aLovelock H. Christopher _91986 |
|
| 700 | 1 |
_aWeinberg B. Charles _91987 |
|
| 942 | _cBK | ||
| 999 |
_c1497 _d1497 |
||