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035 _a15953
020 _a29182603
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aStrategic Marketing for Not-For-Profit Organizations / Program and Resource Development
260 _bThe Free Press,
_c1984
300 _a386
505 0 _aThe Framework of Strategic Marketing, The Tools and Mechanisms of Exchange, Program Development, Resource Development, The Collaborative Marketing and Planning and Action Simulation, References, Index.
520 _aThe Framework of Strategic Marketing, The Tools and Mechanisms of Exchange, Program Development, Resource Development, The Collaborative Marketing and Planning and Action Simulation, References, Index.
700 1 _aLauffer Armand
_91995
942 _cBK
999 _c1500
_d1500