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| 005 | 20250605164011.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15954 | ||
| 020 | _a471180343 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aServices Marketing | |
| 260 |
_bJohn Wiley & Sons, Ltd, _c1998 |
||
| 300 | _a572 | ||
| 520 | _aThis practical guide takes a behavioral and managerial approach to one of the fastest-growing fields in marketing: services marketing. About the Authors, Preface, The Foundation of Services Marketing, The Purchase Process for Services, Service Quality, Managing the Service Outcome, Operations, People, Environment, Pricing, Distribution, Service Strategies, Customer Retention, Jefferson-Pilot Corporation, Index. | ||
| 700 | 1 |
_aClow Kenneth E _91996 |
|
| 700 | 1 |
_aKurtz David L _9113 |
|
| 942 | _cBK | ||
| 999 |
_c1501 _d1501 |
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