000			01656cam a22002054a 4500
005			20250605164011.0
008			250528s ||||||||||||||||||||||||d
035			_a15955
020			_a77079507
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aValuing Your Customers / From Quality Information to Quality Relationships Through Database Marketing
260			_bMcgraw Hill Book Company, _c1995
300			_a372
505	0		_aPreface, Acknowledgements, Marketing Transformation: The True Potential of Database Marketing, The Fundamental Database Marketing Disciplines in 10 cases, New People and New Bussiness, The Economics of Loyalty, Health Warnings, The Power of Service in Sales, Resources and Change, Changing the Culture, The Starting Point: Data, Processing Names and Addresses, Turning Data into Action, The Power and Abuse of Statistics, Creativity and Continuous Relationship Improvement, Beginning Points: Social and Technology Trends, Glossary, Bibliography, Index.
520			_aPreface, Acknowledgements, Marketing Transformation: The True Potential of Database Marketing, The Fundamental Database Marketing Disciplines in 10 cases, New People and New Bussiness, The Economics of Loyalty, Health Warnings, The Power of Service in Sales, Resources and Change, Changing the Culture, The Starting Point: Data, Processing Names and Addresses, Turning Data into Action, The Power and Abuse of Statistics, Creativity and Continuous Relationship Improvement, Beginning Points: Social and Technology Trends, Glossary, Bibliography, Index.
700	1		_aJenkinson Angus _91997
942			_cBK
999			_c1502 _d1502