000			01111cam a22002174a 4500
005			20250605164011.0
008			250528s ||||||||||||||||||||||||d
035			_a15957
020			_a30152178
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aEssentials of Services Marketing
260			_bThe Dryden Press, _c1997
300			_a58
505	0		_aAn Overview of Services Marketing, Fundamental Differences Between Goods and Services, Service Strategy: Managing the Service Experience, Service Delivery Process, Te Pricing of Services, Assessing and Improving Service Delivery, Defining and Measuring Service Quality, Customer Retention, Cases.
520			_aAn Overview of Services Marketing, Fundamental Differences Between Goods and Services, Service Strategy: Managing the Service Experience, Service Delivery Process, Te Pricing of Services, Assessing and Improving Service Delivery, Defining and Measuring Service Quality, Customer Retention, Cases.
700	1		_aBateson G. E. John _91999
700	1		_aHoffman Douglas K _92000
942			_cBK
999			_c1504 _d1504