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035 _a15958
020 _a30206332
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aBusiness Marketing Management / A Strategic View of Industrial and Organizational Markets
250 _a6th
260 _bThe Dryden Press,
_c1998
300 _a786
505 0 _aPreface, The Environment of Business Marketing, The Organizational Buying Process, Assessing Market Opportunities, Formulating Business Marketing Strategy, Evaluating Business Marketing Strategy and Performance, Name Index, Subject Index.
520 _aPreface, The Environment of Business Marketing, The Organizational Buying Process, Assessing Market Opportunities, Formulating Business Marketing Strategy, Evaluating Business Marketing Strategy and Performance, Name Index, Subject Index.
700 1 _aHutt D. Michael
_92001
700 1 _aSpeh W. Thomas
_92002
942 _cBK
999 _c1505
_d1505