| 000 | 01090cam a22002294a 4500 | ||
|---|---|---|---|
| 005 | 20250605164011.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15959 | ||
| 020 | _a205115756 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aPrinciples of Modern Marketing / International Student Edition | |
| 260 |
_bAllyn And Bacon, _c1989 |
||
| 300 | _a722 | ||
| 505 | 0 | _aIntroduction, Assessing and Managing the Marketing Environment, Identification of Target Markets, The Product and Service Plan, The Price Plan, The Distribution Plan, The Promotional Plan, Strategic Planning and Control, The Broader Marketing Perspective. | |
| 520 | _aIntroduction, Assessing and Managing the Marketing Environment, Identification of Target Markets, The Product and Service Plan, The Price Plan, The Distribution Plan, The Promotional Plan, Strategic Planning and Control, The Broader Marketing Perspective. | ||
| 700 | 1 |
_aHusted W. Stewart _92003 |
|
| 700 | 1 |
_aLowry James R _91075 |
|
| 700 | 1 |
_aVarble L. Dale _92004 |
|
| 942 | _cBK | ||
| 999 |
_c1506 _d1506 |
||