| 000 | 01074cam a22002174a 4500 | ||
|---|---|---|---|
| 005 | 20250605164011.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15960 | ||
| 020 | _a1861524021 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aExploring Direct Marketing | |
| 260 |
_bThomson Information/ Publishing Group, _c1999 |
||
| 300 | _a492 | ||
| 520 | _aA textbook aimed at the growing number of direct marketing students at universities, colleges and on professional courses. The Rise of Direct Marketing, Planning for Direct Marketing, Segmentation and Direct Marketing, The Marketing Database, Market Research and Testing, Customer Acquisition and Retention and Loyalty, Relationship Marketing, Direct Marketing Media, The Internet, Creativity and Production and Fulfilment, The Law of Direct Marketing, Direct Marketing and Social Responsibility, Cases and Clippings, Index. | ||
| 700 | 1 |
_aEvans Martin _91709 |
|
| 700 | 1 |
_aO'Malley Lisa _92005 |
|
| 700 | 1 |
_aPatterson Maurice _92006 |
|
| 942 | _cBK | ||
| 999 |
_c1507 _d1507 |
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