| 000 | 01156cam a22002054a 4500 | ||
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| 005 | 20250605164011.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15963 | ||
| 020 | _a132030012 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aMarketing Today / Fourth Edition | |
| 250 | _a4th | ||
| 260 |
_bPrentice Hall, _c1995 |
||
| 300 | _a576 | ||
| 520 | _aThis book offers a broad contemporary study of the concepts and techniques in modern marketing. Preface, The Role of Marketing, Consumer Technology, Social Influences on Buyer Behavior, Models of Buyer Behavior, Organizational Buying Behavior, Segmentation and Positioning, Marketing Research, Sales Forecasting and Market Potential, Developing Marketing Strategy, Competitive Strategies, Product Planning, Market Testing, Promotion Planning, Planning Advertising and Sales Promotion, Salesforce Planning, Salesforce Motivation and Control, Channel and Distribution Planning, Price Planning, Organizing and Appraising Marketing Operations, Challenges to Marketing, Glossary, Index. | ||
| 700 | 1 |
_aOliver Gordon _92007 |
|
| 942 | _cBK | ||
| 999 |
_c1510 _d1510 |
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