000			01721cam a22002294a 4500
005			20250605164011.0
008			250528s ||||||||||||||||||||||||d
035			_a15964
020			_a435453149
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aBusiness for Higher Awards / Second Edition
260			_bHeinemann Professional Publishing, _c2003
300			_a688
520			_aThis book gives you a firm foundation in business skills and from which you can go on to develop specialist knowledge and skills. Introduction, Marketing, Marketing Process, Target Marketing, Marketing Mix, Market Segments, Managing Financial Resources, Sources of Finance, Finance as a Resource, Financial Performance, Financial Decisions, Organizations and Behavior, Approaches to Management, Organizational Structure and Culture, Motivation Theories and Management Practices, The Behavior of Individuals, Groups and Group Dynamics, Organizations and Competition and Environment, Objectives and Purposes of Organizations, Local and National Economy, Local and National Economy, External Market Factors, The European Dimension, Quantitative Techniques for Business, Statistical Techniques, Formalized Procedures, Quantitative Techniques, Legal and Regulatory Framework, Principles of Law, Consumer Protection Legislation, Employment Protection Legislation, Management Information Systems, Purpose and Scope, IT Systems and Applications, Business Strategy, Strategy Planning, Strategy Formulation, Strategy Implementation Index.
700	1		_aColes Martin _92008
700	1		_aDransfield Rob _92009
700	1		_aHarris Rod _91978
700	1		_aNeedham Dave _92010
942			_cBK
999			_c1511 _d1511