| 000 | 01038cam a22002054a 4500 | ||
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| 005 | 20250605164011.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15965 | ||
| 020 | _a750607890 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aThe Management and Marketing of Services | |
| 260 |
_bButterworth Heinemann, _c1998 |
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| 300 | _a276 | ||
| 520 | _aThis book offers information on Services in a management and marketing context. Preface, Acknowledgements, Establishing a Framework for Service Creation and Delivery, Introducing Services, The Organizational Setting, Service Design, The Service Setting, Managing Customer and Service Interaction, Service Quality, The Service Encounter, Service Employees, Managing Demand and Supply, Service Communications, Controlling Service Delivery, Performance Measurement, Satisfaction Guaranteed, Monitoring and Evaluating the Service, Index. | ||
| 700 | 1 |
_aCottam Angela _92011 |
|
| 700 | 1 |
_aMudie Peter _92012 |
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| 942 | _cBK | ||
| 999 |
_c1512 _d1512 |
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