000			00834cam a22002054a 4500
005			20250605164011.0
008			250528s ||||||||||||||||||||||||d
035			_a15966
020			_a850722802
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aPackaging Design
260			_c1991
300			_a98
520			_aThis book gives brand managers and designers an introduction to the factors that contribute to enduring brand success. Preface, Making the Right Impression, Brands and Manufacturers, Brand Awareness, Inventing the Proposition, On-Shelf Impact, Identity Parade, Physical Packaging, Appointing a Consultancy, Theory into Practice, Packaging Design in the 1990s, References.
700	1		_aMilton Howard _92013
942			_cBK
710	2		_aThe Design Council _99719
999			_c1513 _d1513