| 000 | 00718cam a22001934a 4500 | ||
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| 005 | 20250605164011.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15967 | ||
| 020 | _a750617098 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aThe Marketing Planner / Published on Behalf of the Chartered Institute of Marketing | |
| 260 |
_bButterworth Heinemann, _c1997 |
||
| 300 | _a144 | ||
| 520 | _aA practical no-nonsense approach to marketing planning. Introduction, Summary of Marketing Planning, A Step-By-Step Marketing Planning System, Forms for Action, Examples of Marketing Plans, Index. | ||
| 700 | 1 |
_aMcdonald Malcolm H. B _92014 |
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| 942 | _cBK | ||
| 999 |
_c1514 _d1514 |
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