| 000 | 00824cam a22001934a 4500 | ||
|---|---|---|---|
| 005 | 20250605164011.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15968 | ||
| 020 | _a749419601 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aDirect and Database Marketing | |
| 260 |
_bKogan Page Limited, _c1997 |
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| 300 | _a320 | ||
| 520 | _aThis book shows how technology has changed the very principles of marketing and calls into question everything traditional marketers have taken for granted. Foreword, Preface, Acknowledgements, Marketing in the Database Age, Creating and Using Marketing Information Systems, How to Integrate Direct Marketing, Direct Marketing Communications, Bibliography, Index. | ||
| 700 | 1 |
_aMccorkell Graeme _92015 |
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| 942 | _cBK | ||
| 999 |
_c1515 _d1515 |
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