000			01315cam a22002174a 4500
005			20250605164011.0
008			250528s ||||||||||||||||||||||||d
035			_a15970
020			_a750600233
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aThe Marketing Book / Second Edition
250			_a2nd
260			_bButterworth Heinemann, _c1991
300			_a530
505	0		_aOrganizing and Planning for Marketing, Marketing Strategy, Organization for Marketing, The Framework of Marketing, Consumer Behaviour, Market Research, Computers in Marketing, Managing the Marketing Function, Pricing, Selling, Branding, Promotion, Controlling Marketing, The Application of Marketing, Industrial Marketing, Marketing Services, Marketing for Small Businesses, The Pursuit of Quality, Index.
520			_aOrganizing and Planning for Marketing, Marketing Strategy, Organization for Marketing, The Framework of Marketing, Consumer Behaviour, Market Research, Computers in Marketing, Managing the Marketing Function, Pricing, Selling, Branding, Promotion, Controlling Marketing, The Application of Marketing, Industrial Marketing, Marketing Services, Marketing for Small Businesses, The Pursuit of Quality, Index.
700	1		_aBaker J. Michael _91982
942			_cBK
999			_c1517 _d1517