| 000 | 01032cam a22002174a 4500 | ||
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| 005 | 20250605164011.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15972 | ||
| 020 | _a75062244 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aStrategic Marketing Management / Planning, Implementation and Control | |
| 250 | _a2nd | ||
| 260 |
_bButterworth Heinemann, _c1997 |
||
| 300 | _a828 | ||
| 520 | _aForeword, Preface, Acknowledgements, Introduction, Where are we now? Strategic and Marketing Analysis, Approaches to Competitor Analysis, Where do we want to be? Strategic Direction and Strategy Formulation, Mission and Objectives, How might we get there? Strategic choice, Pricing Policies and Strategies, The Distribution Plan, Which way it the best? Strategic Evaluation, How can we ensure arrival? Strategic Implementation and Control, Appendix, Bibliography, Index. | ||
| 700 | 1 |
_aGilligan Colin _92018 |
|
| 700 | 1 |
_aWilson Richard M.S _91198 |
|
| 942 | _cBK | ||
| 999 |
_c1519 _d1519 |
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