000			01253cam a22002174a 4500
005			20250605164011.0
008			250528s ||||||||||||||||||||||||d
035			_a15973
020			_a872510409
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aSuccessful Direct Marketing Methods / Second Edition
250			_a2nd
260			_bCrain Books, _c1979
300			_a372
505	0		_aForeward, Preface, Acknowledgements, Getting Started in Direct Marketing, Importance of the Offer, Choosing Media for Your Message, Mailing Lists, Magazines, Newspapers, Broadcast, Co-ops, Telephone Marketing, Creating and Producting Direct Marketing, Techniques of Creating Print Advertising, Managing Your Direct Marketing Business, Research and Testing Techniques, Index.
520			_aForeward, Preface, Acknowledgements, Getting Started in Direct Marketing, Importance of the Offer, Choosing Media for Your Message, Mailing Lists, Magazines, Newspapers, Broadcast, Co-ops, Telephone Marketing, Creating and Producting Direct Marketing, Techniques of Creating Print Advertising, Managing Your Direct Marketing Business, Research and Testing Techniques, Index.
700	1		_aStone Bob _92019
942			_cBK
999			_c1520 _d1520