000			01475cam a22002294a 4500
005			20250605164011.0
008			250528s ||||||||||||||||||||||||d
035			_a15975
020			_a749429186
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aStrategic Marketing Communications / New Ways to Build and Integrate Communications
260			_bKogan Page Limited, _c2000
300			_a308
505	0		_aAcknowledgements, Introduction, The Nature of Marketing Communication, The Theory of the Communications Process, The Communications Process and the Marketing Mix, The Nature of Strategy, Marketing Communications Strategy, Planning: Case Studies of SOSTAC in Use, Planning: How to Integrated Marketing Communications, Strategic Issues: The Internet, Strategic Issues: Branding, Strategic Issues: Global Implications for Communications.
520			_aAcknowledgements, Introduction, The Nature of Marketing Communication, The Theory of the Communications Process, The Communications Process and the Marketing Mix, The Nature of Strategy, Marketing Communications Strategy, Planning: Case Studies of SOSTAC in Use, Planning: How to Integrated Marketing Communications, Strategic Issues: The Internet, Strategic Issues: Branding, Strategic Issues: Global Implications for Communications.
700	1		_aBerry Chris _92020
700	1		_aPulford Alan _92021
700	1		_aSmith P R (Paul Russell) _92022
942			_cBK
999			_c1521 _d1521