| 000 | 01077cam a22002294a 4500 | ||
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| 005 | 20250605164011.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15977 | ||
| 020 | _a750640170 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aRelationship Marketing for Competitive Advantage / Winning and Keeping Customers | |
| 260 |
_bButterworth Heinemann, _c2000 |
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| 300 | _a310 | ||
| 520 | _aA selection of some of the best writing on the subject by experts from around the world. Introduction, The Development of Relationship Marketing, Key Concepts, Industrial Perspectives, Establishing a Customer-Oriented Culture for Relationship Marketing, Climate and Culture, Achieving Employee Commitment, Delivering Customer Satisfaction, Generating Customer Commitment, Implementing Relationship A Marketing, Planning and Developing Relationship Strategies. | ||
| 700 | 1 |
_aChristopher Martin _91431 |
|
| 700 | 1 |
_aClark Moira _92024 |
|
| 700 | 1 |
_aPayne Adrian _92025 |
|
| 700 | 1 |
_aPeck Helen _92026 |
|
| 942 | _cBK | ||
| 999 |
_c1523 _d1523 |
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