000			00831cam a22001934a 4500
005			20250605164011.0
008			250528s ||||||||||||||||||||||||d
035			_a15979
020			_a750606703
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aMarket-Led Strategic Change / Making Marketing Happen in Your Organization
260			_bButterworth Heinemann, _c1992
300			_a416
520			_aThis book both teaches and remind us what it takes to develop and deliver that business essential, the Marketing Plan. Preface, The Marketing Potential for Organizations, What Doing Marketing is About: Marketing Strategies and Programs of Marketing Action, The Real Issues in Managing Marketing, Making Marketing Happen, Index.
700	1		_aPiercy Nigel _92030
942			_cBK
999			_c1525 _d1525