| 000 | 00884cam a22002054a 4500 | ||
|---|---|---|---|
| 005 | 20250605164012.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15980 | ||
| 020 | _a75064382 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aMarket-Led Strategic Change / Transforming the Process of Going to Market | |
| 250 | _a2nd | ||
| 260 |
_bButterworth Heinemann, _c1997 |
||
| 300 | _a674 | ||
| 520 | _aThis book provides usable insights and advice on how to establish, develop, deliver and sustain long-term customer satisfaction which can be the only guaranteed road to survival and success. The Customer Imperative, What Going to Market is About: Defining the Strategic Pathway, The Real Issues to Manage in Going to Market, Making Market Strategy Happen, Index. | ||
| 700 | 1 |
_aPiercy Nigel _92030 |
|
| 942 | _cBK | ||
| 999 |
_c1526 _d1526 |
||