| 000 | 01290cam a22002054a 4500 | ||
|---|---|---|---|
| 005 | 20250605164012.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15982 | ||
| 020 | _a324014805 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aMarketing Planning & Strategy / Sixth Edition | |
| 250 | _a6th | ||
| 260 |
_bThomson Learning, _c2000 |
||
| 300 | _a930 | ||
| 520 | _aThis text focuses on building the strategic skills necessary to complete in the global economy by using a variety of analytical frameworks to demonstrate how companies formulate strategy, make strategic decisions, and implement strategy. Preface, Introduction, Strategic Analysis, Strategic Capabilities and Direction, Marketing Strategies, Marketing and the Concept of Planning and Strategy, Strategic Analysis, Understanding Competition, Scanning the Environment, Strategic Capabilities and Direction, Developing Marketing Objectives and Goals, Strategic Formulation, Strategy Selection, Portfolio Analysis, Strategy Implementation and Control, Marketing Strategies, Product Strategies, Pricing Strategies, Distribution Strategies, Promotion Strategies, Global Market Strategies, Cases, Index. | ||
| 700 | 1 |
_aJain Subhash C _91219 |
|
| 942 | _cBK | ||
| 999 |
_c1528 _d1528 |
||