000 00875cam a22002294a 4500
005 20250605164012.0
008 250528s ||||||||||||||||||||||||d
035 _a15983
020 _a395629659
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aMarketing / Concepts and Strategies
250 _a8th
260 _bHoughton Mifflin Company,
_c1993
300 _a886
505 0 _aAn Analysis of Marketing Opportunities, Product Decisions, Distribution Decisions, Promotion Decisions, Pricing Decisions, Marketing Management, Selected Applications.
520 _aAn Analysis of Marketing Opportunities, Product Decisions, Distribution Decisions, Promotion Decisions, Pricing Decisions, Marketing Management, Selected Applications.
700 1 _aFerrell O.C
_91589
700 1 _aPride William M
_91068
942 _cBK
999 _c1529
_d1529