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| 005 | 20250605164012.0 | ||
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| 035 | _a15986 | ||
| 020 | _a750604883 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aMarketing Research for Managers / Second Edition | |
| 250 | _a2nd | ||
| 260 |
_bButterworth Heinemann, _c1996 |
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| 300 | _a326 | ||
| 520 | _aAn easy-to-read, practical introduction to Marketing Research. Foreword, Preface, Acknowledgements, Introducing Marketing Research, Getting Started, Marketing Research Begins at Home, How are the Data Collected, How Do We ask the Questions, What Happens to the Answers, Using Research in Industrial Markets, Using Research in Experiments, Using Research in International Markets, Where Do you Go From Here, Index. | ||
| 700 | 1 |
_aCrouch Sunny _92035 |
|
| 700 | 1 |
_aHousden Matthew _92036 |
|
| 942 | _cBK | ||
| 999 |
_c1532 _d1532 |
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