000			01076cam a22002294a 4500
005			20250605164012.0
008			250528s ||||||||||||||||||||||||d
035			_a15987
020			_a72312211
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aServices Marketing / Integrating Customer Focus Across the Firm
250			_a2nd
260			_bIrwin Mcgraw-Hill, _c2000
300			_a620
505	0		_aIntroduction to Services, Focus on the Customer, Listening to Customer Requirements, Aligning Strategy and Service Design and Standards, Delivering and Performing Service, Managing Service Promises, The Big Picture and Closing all the Gaps, Cases, Index.
520			_aIntroduction to Services, Focus on the Customer, Listening to Customer Requirements, Aligning Strategy and Service Design and Standards, Delivering and Performing Service, Managing Service Promises, The Big Picture and Closing all the Gaps, Cases, Index.
700	1		_aBitner Jo Mary _92037
700	1		_aZeithaml A. Valarie _92038
942			_cBK
999			_c1533 _d1533