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040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aManaging Your Marketing Career / Published on behalf of the Chartered Institute of Marketing
260			_bButterworth Heinemann, _c1991
300			_a168
520			_aThis book, written particularly for Marketing Professional, takes the reader through the career possibilities from leaving academic life to retirement, explaining all the options along the way and the pros and cons of taking them or ignoring them. Introduction: What is Marketing, Controlling your own career, Know Yourself, Growing a tree, Choosing a Company, Changing Industries, Get a profit center, Gaining different skills, Forget about career development, Continuous assessment, Marketing Services, Working for Foreign companies, Quality of Life, Developing a reputation, Blockages, Career development advisers, Developing a track record, Playing the political games, Case studies, Index.
700	1		_aCrofts Andrew _92040
942			_cBK
999			_c1535 _d1535