| 000 | 01014cam a22002294a 4500 | ||
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| 005 | 20250605164012.0 | ||
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| 020 | _a039587162X | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aGlobal Marketing Strategies / Fourth Edition | |
| 250 | _a4th | ||
| 260 |
_bHoughton Mifflin Company, _c1998 |
||
| 300 | _a922 | ||
| 505 | 0 | _aIntroduction, Understanding the Global Marketing Environment, Analyzing Global Marketing Opportunities, Developing Global Marketing Strategies, Designing Global Marketing Programs, Managing the Global Marketing Effort, Cases. | |
| 520 | _aIntroduction, Understanding the Global Marketing Environment, Analyzing Global Marketing Opportunities, Developing Global Marketing Strategies, Designing Global Marketing Programs, Managing the Global Marketing Effort, Cases. | ||
| 700 | 1 |
_aHennessey David H _91747 |
|
| 700 | 1 |
_aJeannet Jean-Pierre _91748 |
|
| 942 | _cBK | ||
| 999 |
_c1537 _d1537 |
||