| 000 | 00863cam a22001934a 4500 | ||
|---|---|---|---|
| 005 | 20250605164012.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a15992 | ||
| 020 | _a77071573 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aThe Essential Guide to Database Marketing | |
| 260 |
_bMcgraw Hill Book Company, _c1992 |
||
| 300 | _a248 | ||
| 520 | _aA Powerful book that will give you a sound working knowledge of a subject guaranteed to enhance and improve your marketing effectiveness, both now and in the future. Introduction, Acknowledgements, Setting the Scene: Where we are Now, How Database Marketing Can Develop Customers, How to Develop Your Database, Setting the Scene: Where we're Going, Bibliography, Glossary, Index. | ||
| 700 | 1 |
_aDavies John M _92043 |
|
| 942 | _cBK | ||
| 999 |
_c1538 _d1538 |
||