000			01046cam a22002294a 4500
005			20250605164012.0
008			250528s ||||||||||||||||||||||||d
035			_a15994
020			_a256157227
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aEuropean Cases in Marketing Management
260			_bIrwin Mcgraw-Hill, _c1994
300			_a530
505	0		_aThe Marketing Mix, Introduction, Communications Policy, Pricing Policy, Product Policy, Distribution Policy, The Marketing Process, Marketing Orientation, Marketing Strategy Formulation, Marketing Organization and Implementation, Conclusion.
520			_aThe Marketing Mix, Introduction, Communications Policy, Pricing Policy, Product Policy, Distribution Policy, The Marketing Process, Marketing Orientation, Marketing Strategy Formulation, Marketing Organization and Implementation, Conclusion.
700	1		_aKashani Kamran _92044
700	1		_aQuelch John A _91744
700	1		_aVandermerwe Sandra _92045
942			_cBK
999			_c1540 _d1540