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035 _a15996
020 _a23231718
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aThe Practice of Marketing Management / Analysis, Planning and Implementation
250 _a2nd
260 _c1991
300 _a750
505 0 _aThe Marketing Manager: Tasks and Responsibilities, Marketing Situational Analysis, Organizing and Planning Strategic Marketing Activities, Organizing and Planning Tactical Marketing Activities, Index.
520 _aThe Marketing Manager: Tasks and Responsibilities, Marketing Situational Analysis, Organizing and Planning Strategic Marketing Activities, Organizing and Planning Tactical Marketing Activities, Index.
700 1 _aCohen A. William
_92047
942 _cBK
710 2 _aMacmillan Company
_99720
999 _c1542
_d1542