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245	1		_aThe Fundamentals of Corporate Communication
260			_bButterworth Heinemann, _c2000
300			_a228
520			_aA contemporary examination of the increasingly important and complex area of corporate communications. Forward, Preface, Towards an Understanding of Corporate Communications, Audiences - Who - and Where - are the Key Publics, Corporate Identity - the Role and Value of Corporate Identity Programs, Strategy, Using the Tools Provided by Corporate Communications, Crisis Communications - Truth at All Costs, The Background of the Communication Executive, A Bright Future for Corporate Communication, References, Index.
700	1		_aDolphin R. Richard _92049
942			_cBK
999			_c1544 _d1544