000			01498cam a22002294a 4500
005			20250605164012.0
008			250528s ||||||||||||||||||||||||d
035			_a15999
020			_a205103332
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aStrategic Marketing Problems / Cases and Comments
250			_a4th
260			_bAllyn And Bacon, _c1987
300			_a736
505	0		_aPreface, Foundations of Strategic Marketing Management, Financial Aspects of Marketing Management, Marketing Decision Making and Case Analysis, Opportunity Analysis and Market Targeting, Marketing Research, Product and Service Strategy and Management, Marketing Communications Strategy and Management, Marketing Channel Strategy and Management, Pricing Strategy and Management, Marketing Strategy Reformulation: The Control Process, Linking Marketing and Corporate Strategy.
520			_aPreface, Foundations of Strategic Marketing Management, Financial Aspects of Marketing Management, Marketing Decision Making and Case Analysis, Opportunity Analysis and Market Targeting, Marketing Research, Product and Service Strategy and Management, Marketing Communications Strategy and Management, Marketing Channel Strategy and Management, Pricing Strategy and Management, Marketing Strategy Reformulation: The Control Process, Linking Marketing and Corporate Strategy.
700	1		_aKerin Roger A _91968
700	1		_aPeterson Robert A _91969
942			_cBK
999			_c1545 _d1545