000			01478cam a22002174a 4500
005			20250605164012.0
008			250528s ||||||||||||||||||||||||d
035			_a16000
020			_a132622394
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aMarketing Management and Strategy / 2nd Edition
250			_a2nd
260			_bPrentice Hall, _c1998
300			_a468
505	0		_aPreface, Management: Objectives and Tasks, The Customer-led Business, Segmentation and Positioning and the Marketing Mix, Strategic Market Planning, Market Dynamics and Competitive Strategy, Building Successful Brands, Innovation and New Product Development, Pricing Policy: Delivering Value, Communications Strategy, Managing Personal Selling, Managing Marketing Channels, Marketing in Service Businesses, Turnaround Management, Marketing in the Twenty-first Century, Index of Subjects.
520			_aPreface, Management: Objectives and Tasks, The Customer-led Business, Segmentation and Positioning and the Marketing Mix, Strategic Market Planning, Market Dynamics and Competitive Strategy, Building Successful Brands, Innovation and New Product Development, Pricing Policy: Delivering Value, Communications Strategy, Managing Personal Selling, Managing Marketing Channels, Marketing in Service Businesses, Turnaround Management, Marketing in the Twenty-first Century, Index of Subjects.
700	1		_aDoyle Peter _92050
942			_cBK
999			_c1546 _d1546