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035 _a16006
020 _a013558826X
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aAn Analytic Approach to Marketing Decisions
260 _bPrentice Hall,
_c1991
300 _a436
505 0 _aPreface, DSS and Marketing Decision Making, Framework for Decision Making, The Analytic Hierarchy Process, An Overview of the Analytic Hierarchy Process, Decision Anaysis and Marketing Strategy Planning, Planning Marketing Strategy, Evaluation and Control, Index.
520 _aPreface, DSS and Marketing Decision Making, Framework for Decision Making, The Analytic Hierarchy Process, An Overview of the Analytic Hierarchy Process, Decision Anaysis and Marketing Strategy Planning, Planning Marketing Strategy, Evaluation and Control, Index.
700 1 _aDyer F. Robert
_92054
700 1 _aForman H Ernest
_92055
942 _cBK
999 _c1551
_d1551