| 000 | 01193cam a22002174a 4500 | ||
|---|---|---|---|
| 005 | 20250605164012.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a16007 | ||
| 020 | _a205142427 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aStrategic Marketing Problems / Cases and Comments | |
| 250 | _a6th | ||
| 260 |
_bAddison-Wesley Publishing Company, _c1993 |
||
| 300 | _a724 | ||
| 520 | _aForty-three contemporary marketing cases, focusing on major decisions faced by marketing executives, present a highly diverse set of issues in a variety of industries. Preface, Foundations of Strategic Marketing Management, Financial Aspects of Marketing Management, Marketing Decision Making and Case Analysis, Opportunity Analysis and Market Targeting, Marketing Research, Product and Service Strategy and Management, Marketing Communication Strategy and Management, Marketing Channel Strategy and Management, Pricing Strategy and Management, Marketing Theory Reformulation: The Control Process, Comprehensive Marketing Programs, Index. | ||
| 700 | 1 |
_aKerin Roger A _91968 |
|
| 700 | 1 |
_aPeterson Robert A _91969 |
|
| 942 | _cBK | ||
| 999 |
_c1552 _d1552 |
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