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| 005 | 20250605164012.0 | ||
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| 020 | _a29465516 | ||
| 040 |
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| 245 | 1 | _aMarketing Decisions for New and Mature Products / Second Edition | |
| 250 | _a2nd | ||
| 260 | _c1991 | ||
| 300 | _a516 | ||
| 505 | 0 | _aThe Strategic and Market Planning Process, Organizational Issues and Product Positioning and Innovation Strategy, New Product Ideas: Obtainment and Evaluation, Market Analysis and Testing and Forecasting Decisions, The New Products Marketing Program, Product Management and Control Over the Product Life Cycle, The Environment and Future Issues in Innovation and Product Development, Index. | |
| 520 | _aThe Strategic and Market Planning Process, Organizational Issues and Product Positioning and Innovation Strategy, New Product Ideas: Obtainment and Evaluation, Market Analysis and Testing and Forecasting Decisions, The New Products Marketing Program, Product Management and Control Over the Product Life Cycle, The Environment and Future Issues in Innovation and Product Development, Index. | ||
| 700 | 1 |
_aHisrich Robert D _92056 |
|
| 942 | _cBK | ||
| 710 | 2 |
_aMacmillan Company _99720 |
|
| 999 |
_c1553 _d1553 |
||