| 000 | 01136cam a22002294a 4500 | ||
|---|---|---|---|
| 005 | 20250605164012.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a16009 | ||
| 020 | _a70489297 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aMarketing Management / Strategies and Programs | |
| 250 | _a3rd | ||
| 260 |
_bMcgraw Hill Book Company, _c1988 |
||
| 300 | _a432 | ||
| 505 | 0 | _aPreface, Managerial Perspectives on Marketing, Corporate Marketing Planning, Situation Analysis, Market Mesurement, Marketing Strategies and Programs, Product-Development Programs, International Marketing Strategies and Programs, Coordination and Control, The Annual Marketing Plan, Index. | |
| 520 | _aPreface, Managerial Perspectives on Marketing, Corporate Marketing Planning, Situation Analysis, Market Mesurement, Marketing Strategies and Programs, Product-Development Programs, International Marketing Strategies and Programs, Coordination and Control, The Annual Marketing Plan, Index. | ||
| 700 | 1 |
_aGuiltinan P. Joseph _92057 |
|
| 700 | 1 |
_aPaul W. Gordon _92058 |
|
| 942 | _cBK | ||
| 999 |
_c1554 _d1554 |
||