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008			250528s ||||||||||||||||||||||||d
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040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aMarketing Communications / Contexts, Contents and Strategies
250			_a2nd
260			_bPrentice Hall, _c1999
300			_a656
520			_aMarketing and Corporate communications are considered as a form of organizational communication activity, using relationship Marketing principles as the base. Preface, Acknowledgements, Marketing Communications: An Introductory Perspective, Communication Theory, The Ethical Context, The Buyer's Context, The Stakeholder's Context, The External Environmental Context, The Internal Context, Contents, Advertising Messages, Evaluating Advertising, Sales Promotion, Public Relations, Personal Selling, Strategies, Communication Strategies to Reach Consumers, Marketing Communications Across Borders, Developing Marketing Communication Plans.
700	1		_aFill Chris _91973
942			_cBK
999			_c1555 _d1555