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| 020 | _a132613638 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aMarketing Management / Analysis, Planning, Implementation, and Control | |
| 250 | _a9th | ||
| 260 |
_bPrentice Hall, _c1997 |
||
| 300 | _a838 | ||
| 505 | 0 | _aUnderstanding Marketing Management, Analyzing Marketing Opportunities, Developing Marketing Strategies, Planning Marketing Programs, Managing the Marketing Effort, Appendixes, Index. | |
| 520 | _aUnderstanding Marketing Management, Analyzing Marketing Opportunities, Developing Marketing Strategies, Planning Marketing Programs, Managing the Marketing Effort, Appendixes, Index. | ||
| 700 | 1 |
_aKotler Philip _91146 |
|
| 942 | _cBK | ||
| 999 |
_c1556 _d1556 |
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