| 000 | 01011cam a22002174a 4500 | ||
|---|---|---|---|
| 005 | 20250605164012.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a16013 | ||
| 020 | _a135580242 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aMarketing Management / Analysis, Planning, and Control | |
| 250 | _a5th | ||
| 260 |
_bPrentice Hall, _c1984 |
||
| 300 | _a794 | ||
| 505 | 0 | _aUnderstanding Marketing Management, Analyzing Market Structure and Behavior, Researching and Selecting Marketing Opportunities, Developing Marketing Strategies, Planning Marketing Tactics, Implementing and Controllingv the Marketing Effort, Indices. | |
| 520 | _aUnderstanding Marketing Management, Analyzing Market Structure and Behavior, Researching and Selecting Marketing Opportunities, Developing Marketing Strategies, Planning Marketing Tactics, Implementing and Controllingv the Marketing Effort, Indices. | ||
| 700 | 1 |
_aKotler Philip _91146 |
|
| 942 | _cBK | ||
| 999 |
_c1557 _d1557 |
||