| 000 | 00855cam a22002054a 4500 | ||
|---|---|---|---|
| 005 | 20250605164013.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a16018 | ||
| 020 | _a132056186 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aIntegrated Marketing Communications / A Systems Approach | |
| 260 |
_bPrentice Hall, _c1998 |
||
| 300 | _a318 | ||
| 505 | 0 | _aPreface, Acknowledgements, Introduction, Strategies and Tactics, Objectives and Resources and Control, Analysis and Planning, The Marketing Communications System at Large, Index. | |
| 520 | _aPreface, Acknowledgements, Introduction, Strategies and Tactics, Objectives and Resources and Control, Analysis and Planning, The Marketing Communications System at Large, Index. | ||
| 700 | 1 |
_aSirgy Joseph M _92059 |
|
| 942 | _cBK | ||
| 999 |
_c1562 _d1562 |
||