| 000 | 01227cam a22002054a 4500 | ||
|---|---|---|---|
| 005 | 20250605164013.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a16019 | ||
| 020 | _a75062213 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aMarketing Plans / How to Prepare Them: How to Use Them Third Edition | |
| 250 | _a3rd | ||
| 260 |
_bButterworth Heinemann, _c1995 |
||
| 300 | _a498 | ||
| 520 | _aThe best book on the theory and practice of marketing planning ever written. Preface, Understanding the Marketing Process, The Marketing Planning Process: The Main Steps, The Marketing Planning Process: Removing the Myths, Completing the Marketing Audit: The Customer and Market Audit, Completing the Marketing Audit: The Product Audit, Setting Marketing Objectives and Strategies, The Communication Plan: The Advertising and Sales Promotion Plan, The Communication Plan: The Sales Plan, The Pricing Plan, The Distribution Plan, Marketing Information and Forecasting and Organizing for Marketing Planning, Implementation Issues in Marketing Planning, A step-by-step Marketing Planning System, Index. | ||
| 700 | 1 |
_aMcdonald Malcolm H. B _92014 |
|
| 942 | _cBK | ||
| 999 |
_c1563 _d1563 |
||