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_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aMarketing / Concepts and Strategies Third European Edition | |
| 250 | _a3rd | ||
| 260 |
_bHoughton Mifflin Company, _c1997 |
||
| 300 | _a842 | ||
| 505 | 0 | _aMarketing Defined, Understanding and Targeting Markets, Product and Branding and Packaging and Service Decisions, Place (Distribution and Channel) Decisions, Promotion Decisions, Pricing Decisions, Manipulating the Marketing Mix, Marketing Management. | |
| 520 | _aMarketing Defined, Understanding and Targeting Markets, Product and Branding and Packaging and Service Decisions, Place (Distribution and Channel) Decisions, Promotion Decisions, Pricing Decisions, Manipulating the Marketing Mix, Marketing Management. | ||
| 700 | 1 |
_aDibb Sally _91588 |
|
| 700 | 1 |
_aFerrell O.C _91589 |
|
| 700 | 1 |
_aPride William M _91068 |
|
| 700 | 1 |
_aSimkin Lyndon _91590 |
|
| 942 | _cBK | ||
| 999 |
_c1564 _d1564 |
||