| 000 | 00808cam a22002054a 4500 | ||
|---|---|---|---|
| 005 | 20250605164013.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a16021 | ||
| 020 | _a750619384 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aIntegrated Marketing Communications | |
| 260 |
_bButterworth Heinemann, _c1995 |
||
| 300 | _a138 | ||
| 520 | _aPublished on behalf of the Chartered Institute of Marketing. Preface, Why Integrate, Building Blocks, Approaches to Planning, Scenarios for Integrated Marketing, Supporting Business Objectives, Campaigns in Action, Customer Contact Strategies, Agency Structure, Managing the Process, Going Integrated, Index. | ||
| 700 | 1 |
_aLinton Ian _92060 |
|
| 700 | 1 |
_aMorley Kevin _92061 |
|
| 942 | _cBK | ||
| 999 |
_c1565 _d1565 |
||