000			01824cam a22002054a 4500
005			20250605164013.0
008			250528s ||||||||||||||||||||||||d
035			_a16022
020			_a750640294
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aMarketing Communication Strategy 1988-99 / The Workbook produced jointly with the CIM for Diploma
260			_bButterworth Heinemann, _c1998
300			_a306
505	0		_aPreface, Acknowledgements, The Nature of Marketing Communications, Marketing Communications Strategy - an overview, The Theoretical Background to Marketing Communications, The Brand Personality, Managing the Marketing Communications Process, The Strategic Use of Market Research, The Strategic Development of Advertising, The Strategic Development of Direct Marketing, The Strategic Development of Sales Promotion, The Strategic DevelopmentPublic Relations, The Development of Corporate Image and Identity, Determining the Budget, International Considerations, Other Issues in Marketing Communications, Preparing for the Examination, Index.
520			_aPreface, Acknowledgements, The Nature of Marketing Communications, Marketing Communications Strategy - an overview, The Theoretical Background to Marketing Communications, The Brand Personality, Managing the Marketing Communications Process, The Strategic Use of Market Research, The Strategic Development of Advertising, The Strategic Development of Direct Marketing, The Strategic Development of Sales Promotion, The Strategic DevelopmentPublic Relations, The Development of Corporate Image and Identity, Determining the Budget, International Considerations, Other Issues in Marketing Communications, Preparing for the Examination, Index.
700	1		_aYeshin Tony _92062
942			_cBK
999			_c1566 _d1566